...but there's always a way to find sweetness.
Welcome to Burnt Pineapple!
Our Values
Straight at the core.
And what it means to you.
We're not here to sell you a dream.
We're here to help you navigate the nightmare that sometimes is adult life and career.
Our Shop
Something for all.
Check it out.
Stay hungry. Stay foolish.
And never settle for anything less than excellence.
Pineapple Cakes
Clothes
Accessories
Our Work
Work becomes life.
Work often leaves us burnt out from stress, long hours, office politics, and the relentless pursuit of stable income.At Burnt Pineapple, we see your burnout not as defeat, but as a symbol to keep going. But now as a collective group.
Meet The Team
Everyone has a story.
What's yours?
We are just like you—regular people with day jobs, big dreams, and a sense of not quite fitting in.Laughed at by some, misunderstood by others, we’ve navigated the corporate maze for over a decade, often feeling the sting of isolation that comes with remote work and blurred lines between personal and professional life.That's why we started Burnt Pineapple.To protect our current roles, we have to be anon. But that's not stopping us from building this community for all of us who yearn for a place to belong, share, and find the sweetness in the burn of everyday challenges.This isn't just a business; it's our way of bringing together those who are brave enough to dream with us.
The most compelling story might just see itself transformed into art!
Why Burnt Pineapple?
Hey there, fellow cynic. We see you rolling your eyes. Another brand trying to sell you something, right? Well, you're not wrong. But here's the twist – we're not just selling pineapple cakes (which, by the way, we're still perfecting because we refuse to serve anything less than exceptional).Real Stories, Real Connection. At Burnt Pineapple, we’re not just selling products—we’re sharing our journey and inviting you to share yours. Our brand is built on real experiences of overcoming adversity, not just polished success stories. We’ve faced the grind, the setbacks, and the burnouts, just like you.
Why Should You Care?
Because in a world of carefully curated social media success stories and "hustle culture" nonsense, we're offering something different: authenticity.You don't have to buy our cakes or merch (yet). You don't even have to like us. But if you're tired of feeling like you're the only one struggling, if you're craving honest conversations about the real challenges of work and life, or if you just want to be part of a community that gets it – give us a shot.Join us. Or don't. We'll be here either way, sharing our stories, offering our advice, and yes, eventually selling some damn good pineapple cakes. Because life's tough enough – might as well have something sweet to help you through it.
Join the movement.
Get exclusive updates, special discounts, and first access to new products and events.
Connect, share, and grow with a community that gets it.
Alone we can do so little; together we can do so much.
- Helen Keller
NEWSLETTER
For the burnt out, the fed up, and the secretly plotting their escape.
No BS, just real talk.
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